4 SPEAKING In pairs, take turns to ask and answer the questions below about the advert in exercise 3.

Response for Exercise 4:

These questions are designed to encourage critical thinking and discussion about the advertisement's effectiveness and target audience. Here are some potential discussion points:

1. Is it a good advert, in your opinion? Why? / Why not?

   A good advert should be memorable, persuasive, and clearly communicate the product's benefits. This advert likely aims to be appealing through catchy phrases and associations with quality and taste.

2. Is it aimed at children or adults?

   Given the product is likely bread for sandwiches and toast, and the mention of 'organic wholemeal', it is most probable that the advert is aimed at adults, particularly those who are health-conscious or responsible for grocery shopping.

3. Which extract from exercise 3 do you think is the slogan?

   A slogan is a short, memorable phrase that represents the brand or product. Based on common advertising techniques, phrases like 'Ask for Hathaway's organic wholemeal' or 'start the day with Hathaway' could function as slogans, emphasizing the brand name and a key benefit.